Magazines: Final index

 Magazines: Final index

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Audience Effects Theory

                   Audience Effects Theory 1) Write a definition of a  passive  audience:  Passive: This is the belief that audiences passively consume media material and that these messages have the same effect on everyone. 2)  Write a definition of an  active  audience:  Active: This is the more recent and widely held belief that audiences interact with and make intentional decisions about the media they watch. 3) Write a definition of the  hypodermic needle  theory:  The Hypodermic needle theory is a linear communication theory that proposes that media messages are injected directly into the brains of passive audience members. 4) Write down a  media product  (e.g. TV show, newspaper or videogame)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. The first one is done for you IN...
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Industries: Ownership and Control

  1) Why did Facebook buy Instagram for $1bn? instagram was brought as Mark Zuckerberg's  goal is  to help spread this app and brand to even more people . “We think the fact that Instagram is connected to other services beyond Facebook is an important part of the experience. 2) What are the benefits for media companies of vertical integration? Saves time,Reduces costs,Better products,Increased expertise,Improves marketability,Increased market control/share,Creates economies of scale 3) What are the benefits for media companies of horizontal integration? Undergoing horizontal integration can benefit companies and typically takes place when they are competing in the same industry. The advantages include  increasing market share, reducing competition, and creating economies of scale . 4) What is a subsidiary?  A  company that belongs to another company, which is usually referred to as the  parent company  or holding company 5) Give three examples of ...
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I, Daniel Blake

1) What is independent cinema and how is it different to Hollywood blockbusters? independent filmmakers or smaller entertainment companies . 2) What is I, Daniel Blake about? Daniel Blake (Dave Johns) is a 59-year-old widowed carpenter who must rely on welfare after a recent heart attack leaves him unable to work . Despite his doctor's diagnosis, British authorities deny Blake's benefits and tell him to return to his job. 3) Who directed I, Daniel Blake and why is this important? Ken Loach, The film stars Dave Johns as Daniel Blake, a middle-aged man who is denied Employment and Support Allowance despite being declared unfit to work by his doctor. 4) How was I, Daniel Blake promoted to an audience? List at least  three  different methods used by the film's marketing campaign and  how  they targeted their audience. Film Festival Premieres: The movie was initially promoted by premiering at prestigious film festivals such as the Cannes Film Festival and the Toronto Inte...
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