Tatler: case study blog tasks

                                   Tatler: case study blog tasks

1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?

‘‘TATLER IS A FABULOUSLY

TARGETED, SENSATIONALLY

ACCURATE RIFLE SHOT TO THE

VERY RICHEST READERS IN THE

COUNTRY. THESE PEOPLE LIVE THE

LIFE REFLECTED ON OUR PAGES,

BOTH PHYSICAL AND VIRTUAL. AND

BOY, DO THEY LOVE TO SHOP”

2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?

TATLER

Circulation 80,035 Readership 163,000 Average HHI £261,572 Female 73% ABC1 83% AB 51% Average Age 41 London/SE 70% TATLER .COM Unique Users 329,246

Page Impressions 3.4m

Average HHI £247,168

Female 89% ABC1 90%

AB 33% Average Age 29

London/SE 57%

3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?

£843 MILLION SPENT ON FASHION IN THE PAST YEAR FASHION IN THE PAST YEAR 96% OF TATLER READERS AND 93% OF TATLER.COM USERS OWN DESIGNER FASHION 81% OF TATLER READERS AND 75% OF TATLER.COM USERS OWN DESIGNER SHOES & ACCESSORIES 62% OF TATLER READERS AGREE

4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the pyschographic audience group that best fits Tatler?

This shows that tatler is basically a guide for people for their daily life and also includes fashion beauty and travel guide

1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts?

Usually, a mix of serif and sans serif fonts can be seen on the Tatler cover. A bold, elegant serif font is frequently used for the magazine's main headline, exuding elegance, tradition, and reputation. The cover feels more lively and modern since the supporting text and subheadings are typically written in a clean, modern sans serif font.
The Tatler cover's use of serif letters creates an air of sophistication and power while also conjuring up images of a bygone era. On the other hand, sans serif fonts add a contemporary and current touch that appeals to a younger and more fashionable audience. The way the typefaces are combined shows how the magazine manages to balance its vast history.

2) How do the cover lines appeal to the Tatler target audience?

Tatler's cover lines feature fashion, leisure, and high-society events that appeal to the magazine's intended readership. They emphasise luxury, elegance, and status through their ambitious and refined language. The dazzling lives of well-known members of society are regularly depicted on the covers, providing a window into their glittering lifestyles that appeal to Tatler's powerful and wealthy readership. Furthermore, the cover lines frequently hint at intriguing and scandalous tales, stimulating the target audience's interest and providing amusement. All things considered, the cover lines have been thoughtfully written to appeal to Tatler's intelligent and discriminating readers, luring them in with enticing glimpses of an exclusive and beautiful world.

3) What are the connotations of the Tatler colour scheme on this particular front cover?

This particular front cover's Tatler colour combination exudes sophistication, elegance, and luxury. A feeling of grandeur is evoked by the combination of rich, deep reds and golds, while a hint of modernity and refinement is added by the use of black. The colour palette as a whole conveys an upscale, glitzy lifestyle that is connected to the magazine's intended readership.

4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. the model, the mise-en-scene such as props, costume and make-up, body position, facial expression etc.)

The central image of the magazine is designed to create interest in several ways:

The model: The eye is drawn to the eye-catching and alluring model in the main photograph. The model's gaze, posture, and facial expression all enhance the picture's overall attractiveness.Mise en scene: The main image's carefully picked accessories, clothing, and makeup increase the image's visual impact. The picture is made more appealing overall by the use of striking colours, intriguing props, and distinctive styling.
Body language and expression: The model's body language and expression entice, captivate, and arouse the viewer, urging them to interact with the picture. This piques the viewer's interest and makes them eager to find out more about the magazine's content. 

Representations

1) What celebrities or famous people are mentioned on the cover? Why do you think Tatler put them on the cover?

The cover mentions Emma Weymouth.Tatler magazine chose to feature Emma Weymouth on the cover mostly due to her increasing prominence and impact in the social and fashion sectors. Weymouth, a successful businesswoman and part of the British nobility, enthrals a wide audience with her alluring blend of grace, intelligence, and entrepreneurial zeal. By featuring Weymouth on the cover, Tatler seeks to attract readers who are inspired by her achievements and who have an interest in high society, fashion, and lifestyle. The choice to showcase her might have also been influenced by her approachable figure status and capacity to engage with a broad spectrum of readers. Tatler's choice demonstrates the publication's commitment to showcasing noteworthy

2) What do the cover lines suggest about the lifestyle of rich people in the UK?

the cover lines suggest that the lifestyle of rich people in the UK is characterized by opulence, extravagance, and exclusivity. They have the means to indulge in luxurious homes, transportation, fashion, leisure activities, and social events.

3) Looking at the image and cover lines together, what different groups of people are represented on the cover and how are they represented? (E.g. men/women/rich people/race & ethnicity etc.) 

Upon comparing the image and cover lines, it is evident that the cover features representations of several social groupings. First of all, the representation of both men and women demonstrates gender diversity. Because it appears to be focusing on a varied set of people, the cover doesn't notably depict rich people. However, the diversity of people depicted may indicate a range of socioeconomic backgrounds.Furthermore, the cover makes no mention of any specific race or ethnicity. The aim of the photos is to promote inclusivity and diversity, as the individuals seem to come from a range of racial and ethnic origins. It is possible to read this diversity as a mirror of the intended audience, which consists of people from a wide range of backgrounds

4) Are there any stereotypes being reinforced or subverted? How? Why?

Tatler magazine is subverting and reinforcing both of these clichés. The journal regularly publishes images of wealthy individuals of upper society, which feeds into the notions of exclusivity and elitism. However, Tatler also challenges conventional conceptions about who belongs in high society by showcasing a varied spectrum of people and highlighting their accomplishments. This challenges the idea that a person's social standing is solely defined by their income or genealogy. In order to appeal to its target audience of wealthy and ambitious readers, the magazine may reinforce stereotypes even as its editorial content attempts to challenge and diversify society norms.

Social and cultural contexts

1) What types of people are NOT featured in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')
Those without affluent or well-to-do origins are the ones that Tatler magazine typically doesn't highlight. The magazine's primary objective is to showcase individuals from wealthy and upper-class backgrounds. These individuals include well-known members of the wealthier socioeconomic classes as well as celebrities, socialites, and aristocrats. Tatler is unlikely to publish an article by someone who does not fit into one of these categories.
2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain? 
Given its special issues on holidays, spa treatments, cosmetic surgery, watches and jewellery, and private schools, Tatler's depiction of British society seems to be focused on luxury, riches, and affluent lives. With its focus on luxurious travel, spa treatments, cosmetic enhancements, high-end accessories, and private schools, Tatler caters to a niche audience that values luxury living and the finer things in life. It's possible that this representation doesn't fairly capture the variety and daily
3) What audience groups might be offended or insulted by the front cover of Tatler? 

Tatler magazine's front cover typically shows powerful individuals, high society members, and celebrities. Many audience segments, including those who criticise wealth and privilege, those who think the magazine promotes unachievable standards of success and beauty, proponents of social equality who find the elitist content repugnant, and those who do not share the magazine's values and lifestyles, may find offended or insulted by the front cover of Tatler magazine. Moreover, those who feel excluded or underrepresented in Tatler's coverage may take offence at the magazine's front cover.



4) Find three other front covers for Tatler from different months. What issues, subjects or people are regularly featured in Tatler?