Harshprit GCSE Media Blog

  Radio: Final index 1) Radio: Launch of BBC Radio 1 CSP 2) Radio: KISS FM Breakfast show CSP

  Innocent Drinks 1) What is the  unique selling point  of the product?  The unique selling proposition (USP) of Innocent Drinks is its dedication to using natural, healthful ingredients. The brand stresses that there are no artificial ingredients, preservatives, or added sugars in their products; instead, they are produced entirely of fresh, pure fruits. In a competitive market of beverages that frequently contain artificial ingredients, Innocent Drinks stands out for its emphasis on health, simplicity, and natural ingredients. 2) What  audience  do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain  why . Age: Young adults and middle-aged customers (18–45 years old) are the target market. Gender: Appealing to both men and women equally, gender-neutral. Middle-class to upper-class consumers are more likely to be able to purchase high-end, health-conscious goods. Higher education levels are preferred because these customers are us

  End of Year 1 exam: Learner Response Total = 22                                         Grade = 5 www q2 is outstanding excellent focus on the question and real insight shown.The challenge is matching that level in the earlier questions. EBI = Note taking and practice will help with q1.1 - 1.3. Without good quality notes you will struggle here  Revise narrative theory  Get much more evidence from the extract into your answers 2) Look at the mark scheme document linked above. Question 1.1 asks about mise-en-scene. What do we use to remember mise-en-scene? Give one example answer from the mark scheme too. Will’s costume – makes him look like he is from our world 3) Question 1.2 asks about narrative features in the extract. Look at the mark scheme to pick out   three  possible answers for this question.  Location: the empty city creates its own enigma code with the mystery of what has happened to the city and the people that lived there. This is partially resolved later in the extract.

Look at  the KISS media pack carefully . This will give you a brilliant background to the brand and how they target their audience (important note: it features the old Breakfast presenting team).  Answer the following questions: 1) Read page 2. What is KISS FM's mission? The goal of KISS FM is to always uplift and amuse its listeners by curating the newest music and providing them with interesting information that speaks to their way of life. In the constantly changing media landscape, they want to remain influential and relevant. 2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what  psychographic groups  would fit the KISS audience too. Key Statistics from the Media Pack: Age range: 15-34 years old. Gender: Equally split between male and female listeners. Geographic focus: Primarily urban areas. Groups Psychographic: Trendsetters: Young people who are constantly aware of the newest developments