Introduction to OSP: Influencers blog tasks

 

1) What years did YouTube, Twitter and Instagram launch?
  • YouTube was launched on the 14 February 2005. 
  • Twitter was launched on the 21 march 2006.
  • Instagram was launched on the 6 October 2010.
2) What is the definition of an influencer?
An influencer is a person who can convince many others, such as their social media followers, to adopt the same behaviors, make the same purchases, or use the same products. They are frequently compensated or receive complimentary items in return for performing this task. 

3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can.

Kim Kardashian, with 221 million followers on Instagram, finished her time on reality television, which is another curated representation of everyday life. 

4) How big is the influencer industry according to the article?

Very big. By the end of 2019, the influencer marketing industry was worth some $8bn a year.

5) What are the problems associated with being an influencer?

The countless hours are devoted to getting ready for photo sessions, coordinating with photographers, adjusting clothing in tight "pop-up tents", enhancing photos, and coming up with envy-inducing captions and hashtags. Difficult customers often require them to keep re-shooting photos or videos until they are perfect. The pressure is to continuously grow your number of followers in order to boost profits. 

6) Why is it suggested that audiences actually like being sold products by influencers?
The general opinion is that if a famous person uses a certain product to improve their looks, then regular people might also use it in order to achieve a similar level of beauty as their idols. 

7) What representation of beauty is often found on Instagram or other influencer sites?

 It’s “a young face, of course, with pore less skin and plump, high cheekbones”, long lashes and full lips – generally white but with a hint of “rootless exoticism”: 

8) What is YOUR opinion on influencers? Are they a positive or negative influence on our society and culture? Why?

At times, influencers have a positive impact by motivating others to support noble causes, like Marcus Rashford who established the child food poverty task force and collected £20 million for charity. 
FareShare charity offers food for foodbanks and provides meals for families in need during their tough times of covid when families where everyone noticed the good impact of his generosity 

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