SP: Language and Representation blog tasks

 1) Make two lists - one of website conventions used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages. 

Website Conventions: Marcus Rashford & Kim Kardashian's Official Websites

Marcus Rashford's Website:

Clean Layout: Simple and easy-to-navigate design focusing on content.

Bold Imagery: High-quality images that reflect his personality and initiatives.

Call-to-Action Buttons: Prominent buttons for signing petitions or supporting causes.

Blog Section: Personal stories and updates, connecting with fans on a deeper level.

Social Media Links: Direct links to his social media profiles for more engagement.

Kim Kardashian's Website:

Minimalist Design: Sleek and modern aesthetic that aligns with her brand.

High-End Visuals: Stunning, professionally shot images showcasing her lifestyle and products.

E-commerce Integration: Easy access to shop her beauty and fashion lines directly.

Newsletter Signup: Encourages fans to stay updated with exclusive content and offers.

Personal Branding: Sections dedicated to her various ventures, reinforcing her multifaceted persona.

Social Media Conventions: Marcus Rashford & Kim Kardashian's Instagram Pages

Marcus Rashford's Instagram:

Inspirational Posts: Shares motivational quotes and messages supporting youth and education.

Engagement with Fans: Frequently replies to comments and shares user-generated content.

Story Highlights: Organized highlights for different themes like charity work and football.

Behind-the-Scenes Content: Gives followers a peek into his daily life and training routines.

Advocacy Posts: Regularly posts about social issues, promoting awareness and action.

Kim Kardashian's Instagram:

Curated Aesthetic: Consistent color scheme and style that reflects her brand image.

Influencer Marketing: Collaborations with other brands and influencers showcased in posts.

Personal Moments: Shares candid moments from her life, making her relatable to followers.

Fashion Showcases: Regularly highlights her outfits and beauty products, driving sales.

Interactive Stories: Uses polls and Q&As to engage her audience and gather feedback.

These lists showcase how both personalities utilize their platforms to connect with their audiences while maintaining their unique styles!

2) How does Marcus Rashford's website and social media promote his brand? Give at least three examples of different pages / posts / images from his website or social media. 

Community Initiatives Page: He highlights his efforts to combat child food poverty in a special section of his website. He talks about the difference he's made with initiatives like #EndChildFoodPoverty. This enhances his reputation as a community-minded individual and demonstrates his dedication to social issues.

Instagram Posts: Rashford frequently combines his advocacy work with his football career in his Instagram posts. He frequently posts pictures of himself working with charities or at food banks, for instance. In one particularly noteworthy post, he was pictured with kids who were gaining from his projects, which humanizes him and supports his message of change and hope.

Behind the Scenes Content: Rashford posts entertaining, behind-the-scenes videos from practices or games on websites like TikTok.Fans are able to see his lighter side through these informal moments, which helps them relate to him more. It's a fantastic way for him to strike a balance between his serious advocacy work and entertaining content for his fans.

 

3) How does Kim Kardashian's website and social media promote her brand? Give at least three examples of different pages / posts / images from her brand websites or social media. 

KKW Beauty Launch Posts: Kim always goes all out on Instagram when she releases a new item from her KKW Beauty line. She shares gorgeous pictures of the products on social media, frequently showcasing them with glamorous makeup looks. In addition to showcasing the items, these posts entice her followers to try them out because they want to look just as amazing as she does.

Skims Campaigns: Kim posts relatable and body-positive content on her Skims brand page. She frequently uses a wide range of models in her loungewear and shapewear, representing all body types. In addition to promoting her goods, this strategy supports her inclusive message, which appeals to her audience and inspires them to support her business.

Instagram Stories: Whether it's a behind-the-scenes glimpse at her family or her opinions on current affairs, Kim frequently posts glimpses of her personal life on her Instagram Stories. Her fans get the impression that they know her personally thanks to this type of content. Building a community where people identify with her values and way of life is more important than merely making sales.

4) How does Marcus Rashford's online presence use the narrative of his childhood upbringing to create a positive brand identity?

Many people can relate to Marcus Rashford's online persona because it truly draws from his early years. He had a difficult upbringing in Manchester, but rather than avoiding his heritage, he embraces it. He connects with his followers on an authentic level by sharing glimpses of his childhood, including the hardships his family endured.

He establishes himself as more than just a football player by drawing attention to problems like food poverty and pushing for reform; he is a role model who is aware of the difficulties that many people encounter. In addition to humanizing him, this story creates a powerful, uplifting brand identity. He is relatable and inspirational because his posts frequently touch on themes of resiliency, optimism, and community support.

5) How does Kim Kardashian's website and social media promote other media products or websites using the Kardashian brand (e.g. Keeping Up With The Kardashians TV show)? 

Behind-the-Scenes & Sneak Peeks: Kim frequently shares behind-the-scenes photos or sneak peeks from the show. Fans are extremely excited to watch, as it's like having a backstage pass.

Product Shoutouts: Kim skillfully incorporates these into her posts, whether they are for a fashion line or a new beauty product. It's a clever strategy to get viewers interested in both because these products are frequently connected to episodes of the show.

Interactive Content: Polls, quizzes, and questions that pique fans' interest are her specialty. These occasionally have a direct connection to the show's subject matter, giving viewers a sense of belonging to the Kardashian community.

Hashtags & Tagging: To maintain a strong connection, use specific hashtags or tag relevant accounts, such as the official show's account. It's a clever method of keeping everything in 

Representations

1) How does Marcus Rashford use different aspects of mise-en-scene (e.g. clothes/costume/ settings/locations) to create representations of himself on his website and social media? 

Costumes and clothing come first. Rashford is more than just training equipment and football uniforms. He frequently wears elegant formal attire or smart casuals, particularly when he's not playing. This outfit selection isn't arbitrary. It displays a multifaceted personality; one minute he's the likable guy next door wearing a basic t-shirt, and the next he's wearing a dapper suit at a charity function. This contrast in style choices contributes to Rashford's portrayal as both approachable and ambitious.Moving on to locations and settings, Rashford uses a variety of backdrops in his social media posts. Every location reveals a different aspect of his story, from the dirty, green football fields where his career and passion are rooted to the community centers and educational institutions where he practices philanthropy. 

2) What examples can you find of website pages, social media posts or aspects of his brand that create a positive representation of Marcus Rashford? You may wish to comment on his discussion of family or his campaigns - his page on the FareShare campaign website may help with this question.

First of all, he has a wealth of positive content on social media. In addition to sharing glimpses into his life, Rashford emphasizes the value of family, which is, to be honest, incredibly relatable and charming. It's not only about showcasing a football player's glamorous lifestyle; it's also about those relatable moments that leave you thinking, "Wow, he's just like us."

And then there's the entire FareShare campaign—talk about changing the world! Rashford has been fighting child food poverty in the UK by promoting this cause on his website and social media accounts. You are moved by the way he discusses it, shares anecdotes, and mobilizes people. There is a wealth of information on his FareShare campaign page about his contributions 

3) How does Marcus Rashford's online presence challenge stereotypes? Think about gender (masculinity), race/ethnicity, social class or football here. 

In addition to being a football player, Marcus Rashford is also a social media superhero who dispels stereotypes everywhere he goes. Let's start by discussing the masculinity aspect. This tough-guy persona is frequently praised in the realm of sports, particularly football. Rashford, though? He makes use of his position to demonstrate that compassion and caring are equally important components of strength. He advocates for children's reading, fights child food poverty, and generally uses his voice for good. It's a novel interpretation of masculinity, demonstrating that empathy and doing good deeds for others are essential components of true strength
Then there's the issue of race and ethnicity. As a young Black man, Rashford is questioning the stereotypes that society occasionally perpetuates about people of color. Not only is he a football player, but also holds campeigns 

4)  What representation of celebrity is created by Kim Kardashian's website and social media? How are audience encouraged to view celebrity? 

5) What gender stereotypes are reinforced or challenged in Kim Kardashian's online presence?