Audience Effects Theory
Audience Effects Theory 1) Write a definition of a passive audience: Passive: This is the belief that audiences passively consume media material and that these messages have the same effect on everyone. 2) Write a definition of an active audience: Active: This is the more recent and widely held belief that audiences interact with and make intentional decisions about the media they watch. 3) Write a definition of the hypodermic needle theory: The Hypodermic needle theory is a linear communication theory that proposes that media messages are injected directly into the brains of passive audience members. 4) Write down a media product (e.g. TV show, newspaper or videogame) for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification. The first one is done for you IN...
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