KISS FM Breakfast show CSP

Look at the KISS media pack carefully. This will give you a brilliant background to the brand and how they target their audience (important note: it features the old Breakfast presenting team). 

Answer the following questions:

1) Read page 2. What is KISS FM's mission?

The goal of KISS FM is to always uplift and amuse its listeners by curating the newest music and providing them with interesting information that speaks to their way of life. In the constantly changing media landscape, they want to remain influential and relevant.

2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too.

Key Statistics from the Media Pack:

• Age range: 15-34 years old.
• Gender: Equally split between male and female listeners.
• Geographic focus: Primarily urban areas.
• Groups Psychographic:
  
  Trendsetters: Young people who are constantly aware of the newest developments in fashion, music, and culture.
  Social Butterflies: People who are outgoing, take pleasure in going to events, and use social media frequently.
  Young, tech-savvy listeners who consume information on a variety of digital channels are known as "digital natives."
  Those who are passionate about finding new music and keeping up with the newest releases are known as music enthusiasts.

3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? 

KISS employs technology and digital media to reach its fans on a variety of channels, such as:

Online streaming: Enabling users to access content through many apps and their website.
Social media: Communicating, interacting, and sharing content with audiences on sites like Facebook, Instagram, and Twitter.
Podcasting: Providing listeners with on-demand access to downloadable content.
Mobile applications: Giving users of smartphones and tablets simple access to live broadcasts and premium content.

4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?

KISS Fresh: Plays new music from up-and-coming musicians in genres like dance, R&B, and hip-hop. It can be accessed via mobile apps, internet streaming, and digital radio.

KISSTORY: Serves nostalgic listeners by specialising in hits from the 1990s and 2000s. Mobile apps, internet streaming, and digital radio are all ways to get it.

  

5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand? 

Social media interaction includes leaving comments on, liking, and sharing content on sites like Facebook, Instagram, and Twitter.
Polls and Competitions: Taking part in online and broadcast polls and competitions.
Requests and Shout-Outs: Using social media or SMS, send requests for songs and shout-outs.
Events and Appearances: Going to live performances and DJ appearances that KISS arranges.
Accessing unique content, interacting with the station, and taking part in promotions are all possible with the KISS mobile app.

6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer

Active Listeners: Those who interact with the show through social media, participate in contests, and engage with the content.

Passive Listeners: Those who listen to the show in the background while commuting, working, or doing other activities without actively engaging.

Opinion: I believe listeners to the KISS Breakfast show are more active due to the high level of interaction facilitated by social media and the engaging nature of the show’s content, which encourages participation and feedback.

7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.

Entertainment: The show's lively hosts and upbeat music make for an enjoyable, humorous, and fun experience.
Social Interaction: Through on-air calls and social media, listeners can communicate with hosts and other listeners.
Personal Identity: Because the hosts' tastes and lifestyles are reflected in the music, listeners may be able to relate to them.
Information: Staying up to date on current events, fashions, and celebrity rumors.

8) How have audiences changed in terms of how they listen to music and radio since the 1960s?

Change in Technology: Switch from AM/FM radios to podcasts and digital streaming.
On-Demand Culture: Make the switch from scheduled to on-demand media.
Interactivity: Using social media and smartphone apps, listeners and radio hosts can communicate more easily.
Personalization: The capacity to create custom listening experiences and playlists.
Multi-Platform Access: Listening to radio and music on a variety of gadgets, including tablets, smart speakers, and smartphones.

9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1?

Content Style: KISS FM's program is informal, lively, and interactive, whereas Tony Blackburn's show was more regimented and formal.
Music Variety: While KISS FM plays a mix of current hits, up-and-coming artists, and listener requests, the 1967 show concentrated on popular hits of the era.
In 1967, there was little audience interaction; today, KISS FM uses social media to engage listeners in real time.
Technology: Multiplatform digital presence in the present versus reliance on traditional radio in 1967.

10) Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticise the show or not want to listen? 

Suggested Reading: Audiences adore the program due to its vibrant ambiance, likable presenters, and the newest tracks. They value the social aspects and the feeling of community it creates.
Oppositional Reading: Some critics may feel that the program lacks substance or is too casual. They might prefer more conventional radio formats because they don't like the music choices or don't like the hosts' mannerisms.

Industry

1) When did KISS FM first launch and what type of station was it then? 

First broadcasting on October 7, 1985, KISS FM. It began as a pirate radio station in London, playing mostly dance music, especially hip-hop, house, and electro.

Magazines: Grazia, Empire, Kerrang!, Take a Break, Absolute Radio, Hits Radio, Greatest Hits Radio, KISS, Magic, and others Digital platforms of choice for TV include Planet Rock, Scala Radio, heatworld.com, and Closer Online.

2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise?

Magazines: Grazia, Empire, Kerrang!, Take a Break, Absolute Radio, Hits Radio, Greatest Hits Radio, KISS, Magic, and Digital platforms of choice for TV: Closer Online, Planet Rock, Scala Radio, and heatworld.com

3) How does KISS FM make money?

On-air advertising: Radio broadcasts that include sponsored segments and commercials.
Online advertising: Advertisements on the KISS FM app and website.
Event sponsorship includes planning and funding live performances, club nights, and concerts.
Selling branded goods is known as merchandise sales.
Digital Content: Making money off of it on websites like YouTube and podcasts.

 

4) How many listeners does the KISS Breakfast show have and how has this changed in recent years?

According to recent statistics, the KISS Breakfast show has approximately 1.4 million listeners. Over the years, this number has varied, declining during some times because of competition from other breakfast shows and presenter changes. It is still among the best breakfast shows in the UK, though.

5) How is KISS FM regulated and what can happen if they break the rules?

Content standards: Making sure that the information is suitable and not offensive or harmful.
Advertising: Guidelines regarding the type and volume of advertising.
Respecting the terms of the license in broadcast licensing.
Conrepercussions for KISS FM breaking these guidelines may include:

Penalties in money form: fines.
Warnings and Notices: Formal admonitions or directives to enhance adherence.
Revocation of License: In severe circumstances, their broadcasting license may be revoked.