Innocent Drinks 1) What is the unique selling point of the product? The unique selling proposition (USP) of Innocent Drinks is its dedication to using natural, healthful ingredients. The brand stresses that there are no artificial ingredients, preservatives, or added sugars in their products; instead, they are produced entirely of fresh, pure fruits. In a competitive market of beverages that frequently contain artificial ingredients, Innocent Drinks stands out for its emphasis on health, simplicity, and natural ingredients. 2) What audience do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain why . Age: Young adults and middle-aged customers (18–45 years old) are the target market. Gender: Appealing to both men and women equally, gender-neutral. Middle-class to upper-class consumers are more likely to be able to purchase high-end, health-conscious goods. Higher education levels are preferred because these customers are us