Research: health drink TV adverts
Innocent Drinks
1) What is the unique selling point of the product?
The unique selling proposition (USP) of Innocent Drinks is its dedication to using natural, healthful ingredients. The brand stresses that there are no artificial ingredients, preservatives, or added sugars in their products; instead, they are produced entirely of fresh, pure fruits. In a competitive market of beverages that frequently contain artificial ingredients, Innocent Drinks stands out for its emphasis on health, simplicity, and natural ingredients.
2) What audience do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain why.
Age: Young adults and middle-aged customers (18–45 years old) are the target market.
Gender: Appealing to both men and women equally, gender-neutral.
Middle-class to upper-class consumers are more likely to be able to purchase high-end, health-conscious goods.
Higher education levels are preferred because these customers are usually more knowledgeable about natural product benefits and health trends.Products that support this audience's objectives for health and wellness are more likely to be valued and sought after. The emphasis that Innocent Drinks places on natural ingredients and ethical procedures appeals to customers who give these qualities top priority when making purchases. The friendly, lighthearted branding also appeals to a younger, more contemporary market that values fun and healthful products.
Gender: Appealing to both men and women equally, gender-neutral.
Middle-class to upper-class consumers are more likely to be able to purchase high-end, health-conscious goods.
Higher education levels are preferred because these customers are usually more knowledgeable about natural product benefits and health trends.Products that support this audience's objectives for health and wellness are more likely to be valued and sought after. The emphasis that Innocent Drinks places on natural ingredients and ethical procedures appeals to customers who give these qualities top priority when making purchases. The friendly, lighthearted branding also appeals to a younger, more contemporary market that values fun and healthful products.
3) What do you notice about the technical construction of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene. You may want to focus on TV advert conventions such as voiceover for example.
One notable aspect of Innocent Drinks' adverts is their use of voiceover. The voiceover often features a warm, friendly, and conversational tone, which makes the advertisement feel personal and engaging. This approach helps to build a connection with the audience, reinforcing the brand's image as approachable and trustworthy.
Camerawork: Typically, the adverts use bright, vibrant colors and close-up shots of fresh fruits, which emphasize the natural and wholesome ingredients used in the drinks. This visual style helps to convey the freshness and quality of the products.
4) What representations can you find in the advert? This may be representations of people or groups or perhaps the brand itself.
People who are concerned about their health: Those who prioritise natural, clean-label items and take preventative measures.
varied demographic: To promote inclusivity and appeal to a wide audience, Innocent Drinks frequently uses a varied spectrum of people in its advertisements.
varied demographic: To promote inclusivity and appeal to a wide audience, Innocent Drinks frequently uses a varied spectrum of people in its advertisements.
Lucozade
1) What is the unique selling point of the product?
Lucozade's stance as an energy-boosting beverage is its unique selling proposition (USP). Lucozade was once sold as a health drink for recuperation, but it has now changed its image to become recognised as a beverage that improves performance and gives a rapid energy boost. As a result, athletes and those who need a pick-me-up during the day often consume it.
2) What audience do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain why.
Age: mainly aimed at young adults and youth (16-35 years).Gender: Slightly skewed towards males, but also used by females.Income Level: Middle to Upper Middle Class because the product is reasonably priced for regular consumption.Education level: broad, but intended mainly for high school and university students and young professionals.Lifestyle: Active, athletic people who engage in regular physical activity such as gym training, running and sports.Values: High performance, values energy, endurance and the ability to maintain a high level of activity and productivity.Behavior: Often participates in sports and physical activities, often looking for quick and efficient energy solutions.Interests: You are interested in fitness, sports and outdoor activities, as well as staying alert and focused during long study or work sessions..
3) What do you notice about the technical construction of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene. You may want to focus on TV advert conventions such as voiceover for example.
One of the distinctive aspects of Lucozade advertisements is their dynamic editing. Advertisements often feature quick cuts and quick sequences that suit the energetic and fast-paced lifestyle of the target audience. This technique not only attracts attention, but also effectively conveys the energizing properties of the product.Camera work: The use of close-ups of athletes or active people enjoying the drink, combined with wide shots of intense physical activity, emphasizes the link between Lucozade and improved performance.Sound: upbeat and motivational music is often used to increase energy and excitement. Sound design often includes noise from the sports environment, such as the sound of running feet, a cheering crowd, or the bouncing of a basketball.
4) What representations can you find in the advert? This may be representations of people or groups or perhaps the brand itself.
Other health drink adverts
1. Unique Selling Point of Vitamin Water
The Unique Selling Point of Vitamin Water (USP) is the combination of moisture and essential vitamins. Vitamin Water is positioned as a healthier alternative to traditional sugary drinks, offering not only hydration but also nutritional value with vitamins and minerals. This makes it attractive to health-conscious consumers who want to stay hydrated while increasing nutritional value.
The Unique Selling Point of Vitamin Water (USP) is the combination of moisture and essential vitamins. Vitamin Water is positioned as a healthier alternative to traditional sugary drinks, offering not only hydration but also nutritional value with vitamins and minerals. This makes it attractive to health-conscious consumers who want to stay hydrated while increasing nutritional value.
2. Target Audience
Demographic Information:
Age: Mainly targets young adults and adults (18-40).
Gender: Gender neutral, equal attraction to both males and females.
Income Level: Middle and Upper Middle Class because these consumers can afford good quality health drinks.
Education Level: Higher education level, usually more aware of health and wellness trends.
Psychographics:
Lifestyle: Health conscious people who prioritize wellness, fitness and a balanced diet.
Values: Value the convenience, health and transparency of ingredients. Behavior: Regularly participates in activities that promote health and well-being, such as the gym, yoga and other forms of exercise.
Interests: You are interested in fitness, healthy eating and an active lifestyle.
Explanation:
This audience is attracted to products that fulfill their health goals. Vitamin Water's focus on hydration and essential vitamins resonates with consumers who are conscious of their nutrition and prefer beverages that support their overall well-being. The product appeals to those on the go and looking for convenient, healthy drinks.
Demographic Information:
Age: Mainly targets young adults and adults (18-40).
Gender: Gender neutral, equal attraction to both males and females.
Income Level: Middle and Upper Middle Class because these consumers can afford good quality health drinks.
Education Level: Higher education level, usually more aware of health and wellness trends.
Psychographics:
Lifestyle: Health conscious people who prioritize wellness, fitness and a balanced diet.
Values: Value the convenience, health and transparency of ingredients. Behavior: Regularly participates in activities that promote health and well-being, such as the gym, yoga and other forms of exercise.
Interests: You are interested in fitness, healthy eating and an active lifestyle.
Explanation:
This audience is attracted to products that fulfill their health goals. Vitamin Water's focus on hydration and essential vitamins resonates with consumers who are conscious of their nutrition and prefer beverages that support their overall well-being. The product appeals to those on the go and looking for convenient, healthy drinks.
3. Technical structure of the ad
Voice and Messaging:
One notable feature of vitamin water ads is friendly and informative storytelling. The description usually explains the benefits of the product in a clear and attractive way, often emphasizing the presence of vitamins and their effect on general health.
Camera work: advertisements often feature bright, vivid colors and close-ups of the bottle to emphasize the colorful and attractive nature of the drink. This visual strategy makes the product stand out and fresh.
Editing: quick cuts and dynamic transitions are used to maintain the viewer's interest and convey a sense of energy and vitality in line with the active lifestyle of the target audience.
Sound: Upbeat and upbeat music is usually used to create a positive and lively atmosphere, reinforcing the idea that Vitamin Water is a fun and healthy drink.
4. Advertising representations
People:
Active and health-conscious individuals: Ads usually feature people participating in various forms of exercise or health-oriented activities, representing the target demographic.
Diverse Demographics: Ads often feature a wide variety of people, which promotes engagement and appeals to a wide audience.
Brand:
Healthy and Useful: Vitamin Water presents itself as a health-conscious brand that offers more than just moisture. It is a smart choice for those who want to improve their well-being through their choice of beverages.
Modern and trendy: the brand appeals to a younger, trendy audience with a modern and vibrant visual and positions itself as a modern alternative to traditional drinks
Voice and Messaging:
One notable feature of vitamin water ads is friendly and informative storytelling. The description usually explains the benefits of the product in a clear and attractive way, often emphasizing the presence of vitamins and their effect on general health.
Camera work: advertisements often feature bright, vivid colors and close-ups of the bottle to emphasize the colorful and attractive nature of the drink. This visual strategy makes the product stand out and fresh.
Editing: quick cuts and dynamic transitions are used to maintain the viewer's interest and convey a sense of energy and vitality in line with the active lifestyle of the target audience.
Sound: Upbeat and upbeat music is usually used to create a positive and lively atmosphere, reinforcing the idea that Vitamin Water is a fun and healthy drink.
4. Advertising representations
People:
Active and health-conscious individuals: Ads usually feature people participating in various forms of exercise or health-oriented activities, representing the target demographic.
Diverse Demographics: Ads often feature a wide variety of people, which promotes engagement and appeals to a wide audience.
Brand:
Healthy and Useful: Vitamin Water presents itself as a health-conscious brand that offers more than just moisture. It is a smart choice for those who want to improve their well-being through their choice of beverages.
Modern and trendy: the brand appeals to a younger, trendy audience with a modern and vibrant visual and positions itself as a modern alternative to traditional drinks
1) What brand of health drink are you going to use? You can use an existing drink.
nurishment milkshake drink
2) New slogan for the health drink (MUST be original - cannot be existing slogan):
milkshake a day keeps the doctors away
3) Main character(s) that will appear in your adverts:
possibly my self
4) Narrative: What will happen in your first advert?
feeling down but goes shop to by a drink but then is recommended to try this drink to boost performance and protein
5) Narrative: What will happen in your second advert?
second advert friend is struggling in school so i recommend him this drink as he didn't have breakfast so its an replacement for that
6) Where will you film your adverts? You need a different location for each advert.
school and gym and out in town
7) Who will be in your adverts?
friends
8) What music will you use for your adverts? What voiceover will you use and who will you use to record the voiceover? Note: for music you can use existing music tracks.
slow beat
9) How will your adverts appeal to your 15-30 year old target audience?
itll boost their performance on the run replacing their breakfast
10) What TV channel and programme would your advert appear during and why? Remember the brief states a mainstream TV channel or streaming service.
itv bbc news news round
advert paragraph
My first goal when making an advertisement for Nourishment milkshake is to encapsulate the spirit of the drink. I'll concentrate on the main point, which is to make a milkshake that is not only tasty but also nutrient-rich. I want to stress that it's a healthy and practical choice for people with hectic schedules. In order to appeal to a younger, health-conscious audience, the tone will be bright and lively.
I'll start by writing a scenario in which a person is reaching for a Nourishment milkshake after a long day of work. To set the tone, the commercial will begin with fast-paced, energetic music. I'll emphasize the product's assortment of flavors, which includes vanilla, chocolate, and banana. After that, I'll include pictures of folks sipping the beverage while engaging in various activities, such as getting people to try the drink
Comments
Post a Comment