KISS FM Breakfast show CSP
Look at the KISS media pack carefully . This will give you a brilliant background to the brand and how they target their audience (important note: it features the old Breakfast presenting team). Answer the following questions: 1) Read page 2. What is KISS FM's mission? The goal of KISS FM is to always uplift and amuse its listeners by curating the newest music and providing them with interesting information that speaks to their way of life. In the constantly changing media landscape, they want to remain influential and relevant. 2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too. Key Statistics from the Media Pack: Age range: 15-34 years old. Gender: Equally split between male and female listeners. Geographic focus: Primarily urban areas. Groups Psychographic: Trendsetters: Young people who are constantly aware of the newes...