Introduction to Music Video: Blog tasks

 


Introduction to Music Video: Blog tasks

Answer the questions below to complete your introduction to the Music Video topic: 

1) What are the key conventions of music video?
Visual storytelling: Using visuals that accentuate the ideas and lyrics of the song, music videos frequently tell a tale or make a statement.
- Performance footage: A lot of music videos show the band or performer playing the song live or in a studio.
- Use of iconic places: To contribute to the visual appeal or to create a certain atmosphere, several music videos are shot in iconic or unforgettable locations.
- Special effects: To provide viewers a distinctive and visually fascinating experience, many music videos make use of special effects.
- Creative editing: To improve the visual impact and express the song's mood, music videos frequently use creative editing techniques.
- Narrative structure: A few music videos have a predetermined beginning, middle, and end.
2) What is intertextuality?
The idea of intertextuality refers to the relationship in which two texts are related to each other, either by influence or by reference. This can include more general allusions to ideas, motifs, or narrative structures present in other works, as well as direct quotations, allusions, or other references to a particular text. By highlighting a text's relationships to and influences from other texts, intertextuality facilitates a fuller comprehension of that text.
3) When did music videos first become a major part of the music industry?
With the debut of MTV (Music Television) on August 1, 1981, music videos initially gained prominence in the music industry in the early 1980s. This signalled the start of the period in which music videos developed into a crucial tool for musicians to promote themselves and a big part of the music business.
4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?
After its 1981 debut, MTV (Music Television) swiftly rose to prominence in the music business. In the 1980s and 1990s, music videos played a significant role in the music industry by giving musicians a visual depiction of their music and a platform to show off their individuality, flair, and inventiveness to a larger audience. Furthermore, music videos developed into an effective marketing tool that raised the profile and sales of artists while also promoting their work. A generation of music lovers' tastes and preferences were shaped by MTV's continuous rotation of music videos, which also introduced viewers to new and varied musical genres and performers. As a result, at this time, a successful music career grew to depend heavily on the music video.
5) How are music videos distributed and watched in the digital age?
1. Online streaming services: Music videos are frequently posted to well-known streaming services like Vimeo, Vevo, and YouTube, where people may readily access and watch them.

2. Social media: To reach their fan base and new potential audience, artists and record labels frequently post music videos on social media sites like Facebook, Instagram, and Twitter.

3. Music streaming services: Users of Spotify and Apple Music, for example, can see music videos while simultaneously listening to music because these services have a video component.

4. Websites and blogs: To reach a more specialised audience of music lovers, music videos can also be shared and promoted on websites, blogs, and online publications that are devoted to music.

5. Mobile apps: A lot of musicians and record companies also make music videos available through specific mobile apps such as instagram snapchat stories tiktok etc

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