BLACKPINK - How You Like That

Audience

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

"Blinks" are the nickname given to BLACKPINK fans. The audience for BLACKPINK is varied, despite the fact that the majority of the group's fans are younger—typically ranging from preteens to young adults. Psychologically speaking, BLACKPINK's fan base is likely interested in pop music, fashion, and beauty because the group is a K-pop group. Additionally, they might have a strong interest in South Korean culture. Their active participation on social media and interest in global pop culture trends can also be used to identify their audience.

2) What audience pleasures are offered by the music video for How You Like That?
Entertainment: The dramatic storyline, the striking set designs, and the energetic and dynamic dance routines all provide the audience with entertainment.Visual Pleasure: The video's striking visual effects, colourful costumes, and well-choreographed dance sequences provide viewers with an aesthetically stunning experience.Artistic Expression: The film showcases the performers' creative talents along with cutting-edge production design and creative direction, making it a must-see for anyone who appreciate artistic expression.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 
in-depth pictures featuring each member, particularly when they are exhibiting their distinct personalities and skills. Fans of BLACKPINK are especially captivated to the unique qualities of each member, thus they would be able to relate to these occasions.The first image features all four members of BLACKPINK together, seeming ferocious and strong. Fans would be drawn to this moment because it demonstrates the group's strength and cohesiveness.sequences in which the group executes their menacing, coordinated dance steps. Known for their amazing choreography, BLACKPINK's fans adore watching them perform live. Their admirers would definitely enjoy these times.
4) How was the How You Like That music video marketed and promoted to the audience?
Through a variety of channels and media, the "How You Like That" music video was promoted to and welcomed by the public. The management company for the group, YG Entertainment, used social media platforms including Facebook, Instagram, and Twitter to build anticipation for the music video's release. They also released teaser images and teasers to generate buzz among fans and anticipation for the music video. Furthermore, BLACKPINK and YG Entertainment aggressively connected with their fan base through interviews, live broadcasts, and press events to discuss the upcoming release and offer behind-the-scenes information. The group collaborated with influencers and made appearances on well-known TV shows in order to further promote the music video. 

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

A multitude of factors have played a role in the global success of K-pop. First of all, K-pop's incredibly catchy and addictive music and choreography appeal to a wide range of people. This genre appeals to a broad spectrum of musical tastes, encompassing pop, hip-hop, R&B, and EDM, to name just a few musical genres.
Second, the K-pop industry is extremely advanced and constantly changing, with high requirements for both production and performance. This level of proficiency has helped K-pop draw in a committed and enduring fan following. Lastly, the use of social media and digital platforms has been crucial to the internationalisation of K-pop. Fans' ease of access fosters a sense of community and connection that extends beyond geographical bounds.

Industry

1) How were BLACKPINK formed and what records have they broken?
BLACKPINK was founded by YG Entertainment, one of the biggest musical firms in South Korea. The four members of the quartet are Jisoo, Lisa, Jennie, and Rosé. They made their debut in 2016 and quickly gained international recognition for their energetic tunes and fascinating performances.
2) What other successful artists have YG Entertainment created? You may need to Google this.

Prominent South Korean entertainment organisation YG Entertainment is responsible for producing a number of well-known artists, such as PSY, 2NE1, and Big Bang. Big Bang in particular has achieved remarkable success both locally and internationally, and 2NE1 was one of the most well-known female groups in the world during its active years. PSY has continued to produce popular music in South Korea since his viral hit "Gangnam Style" garnered him exposure on a global scale.

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

distributing via social media Via social media platforms, audiences may now more easily debate and distribute music videos on the internet, increasing connectivity and the spread of viral content.
4) How do BLACKPINK and K-pop show that the media and music industries are now global?

BLACKPINK and K-pop in general are prime instances of how global the music and media industries are. First of all, BLACKPINK is a very popular and successful group outside of their home country of South Korea, particularly in Western markets such as the US and Europe. This illustrates how the influence and reach of the media and music industries are no longer limited by geographic limits.

5) How are UK-based music videos regulated and what types of content require warnings? 

Music videos shot in the UK are subject to the regulations set forth by the media regulatory organisation Ofcom and the British Board of Film Classification (BBFC). Based on their content, music videos that are aired on UK television or the internet may require categorization by the BBFC.