Represent NHS Blood & Transplant campaign: blog tasks

 


1) What does BAME stand for?

BLACK ASIAN AND MINORITY ETHNICS

2) Why is there a need for blood in the BAME community? 

Blood that is better matched is donated by donors with Black background to those in need. As more people receive regular transfusions to address blood abnormalities like sickle cell, there is an increasing demand for these subtypes.

3) What does this advert want people to do once they've seen it (the 'call to action')?
The advert wants people to act fast and support the individuals in need
4) Why is the advert called 'Represent'?

because the producers want the black and Asian heritage to represent their community

5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately.

: The producers have chosen famous BAME celebrities to feature in the advert to amplify the message of blood
 donation within diverse communities. By utilizing well-known figures from Black, Asian, and Minority Ethnic
 backgrounds, the advert aims to resonate with a wider audience and encourage increased participation in blood
 donation among these communities.EG.FORMER MP ,

6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?

The commercial's purposeful use of a lengthy, slow-moving view of empty chairs has important implications. It conveys a feeling of nothingness and emptiness, signifying a lack of people or interaction. This visual selection seeks to arouse feelings of yearning or longing, sometimes emphasising the value of interpersonal relationships or the necessity of a certain good or service to fill the emptiness. This question's formal tone highlights the seriousness and analytical character of the investigation.and the chairs need to be filled with black and asian heritage characters willing to donate their blood.

7) How does the advert match the key conventions of a typical urban music video?

The NHS commercial skillfully combines a number of essential elements of an urban music video. First of all, the advertisement uses an editing style that is visually lively and quick, similar to the quick cuts and transitions frequently seen in urban music videos. By evoking a sense of excitement and energy, this method aids in drawing spectators in. In addition, the advertisement's use of colourful and striking colours is reminiscent of the striking images frequently found in urban music videos. This purposeful decision adds to the advertisement's overall urban vibe. Additionally, the advertisement's depiction of multicultural and varied people participating in a range of activities symbolises the inclusive and representational quality that is frequently represented in urban music videos. Adopting these fundamental practices, the NHS

8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.) 

The NHS advert subverts stereotypes by showcasing a diverse range of ethnicities in its portrayal of healthcare
 professionals. Instead of conforming to the traditional stereotype of predominantly white doctors and nurses, the
 advert features individuals from various ethnic backgrounds, emphasizing the inclusivity and multiculturalism of
 the NHS workforce.eg. famous black heritage who support the cause 

9) How does the advert reinforce certain stereotypes of the BAME community? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?

Because it showcases other ethnic background laboratory workers to fameous dancers ceo of mobo awards etc. 

10) Choose one key moment from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS).

The implications and underlying meanings in the Lenny Leurr NHS advertisement are greatly influenced by the purposeful camera angles that were chosen. For example, the protagonist's face is frequently seen in close-up, which makes it possible for the viewer to identify with the character's feelings and intensifies the sense of intimacy and urgency. Wide-angle photographs that highlight the expanse of hospital hallways and waiting rooms also underscore the burdensome character of the current healthcare system and the necessity of reform. All things considered, these camera angles aid in the interpretation of the advertisement's meanings by skillfully capturing the psychological and structural difficulties that people in the NHS encounter.

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