Skittles advert analysis

                              Skittles advert analysis 

1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this.
Picture of the product .Shows how the product looks and what the flavour is.
Background refers to the slogan "taste the rainbow" and it is Photoshop into a sky with a rainbow matching the theme
The slogan below the product image says taste the rainbow which is physically referring to the sweets itself as its the colours of the rainbow.
the colour scheme is rainbow which follows the the product as its building a rainbow.

2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?
 The unique selling point of Skittles is its vibrant and diverse range of fruit flavors. This can be inferred from the various Skittles commercials that emphasise the assortment of flavors, showcasing the brand's ability to offer a unique taste experience with every bite.Yes, the Skittles advert employs several persuasive techniques. One technique used is emotional appeal, as the commercials often evoke feelings of joy, excitement, and happiness through their colorful and playful visuals. Additionally, the adverts also utilise humour to engage the audience and create a memorable impression.

1)


2) An advert that uses shock tactics or a controversial idea
Unique Ad Creative Ideas That Help Brands Grow | yellowhead
3) An advert that creates a a strong emotional co5 of the best charity Facebook ads that ask for more than money - Platypus Digitalnnection to the audience

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