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Showing posts from January, 2024

Galaxy advert CSP

  1) What  key conventions  of TV advertising can you find in the Galaxy advert?  Some key conventions of TV advertising found in the Galaxy advert include the use of visually appealing and high-quality imagery, a captivating story line, emotional appeal, and the incorporation of product features and benefits. 2) What is the  key message  the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. The key message communicated by the Galaxy advert's slogan is that their chocolate is "smooth and creamy," highlighting its luxurious and indulgent qualities.   The formal tone used in the Galaxy advert helps to emphasize the sophistication and elegance associated with their chocolate, reinforcing the message that it is a premium and high-quality product. 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  Galaxy selected Audrey Hepburn for their advert due to her em...

'OMO advert CSP blog tasks'

  1) What year was the advert produced? 1955 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. Women were mostly portrayed in ads throughout the 1950s via a limited perspective, which served to uphold social norms and established gender roles. During this time, advertisements frequently portrayed women as homemakers, highlighting their duties as spouses and mothers. These commercials generally promoted an idealised view of femininity, portraying women as lovely, obedient, and only concerned with taking care of their homes. These commercials promoted an idealised picture of the housewife, often featuring glamorously dressed ladies with faultless cosmetics and hairstyles. They were frequently portrayed as happy and content as they worked on household duties like cooking, cleaning, or taking care of the kids. These advertisements wer...

January assessment learner response

  Create a new blog post called ' January assessment learner response ' and complete the following tasks: 1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). www. you've attempted every question and written a lot for q6. now we need to work on our exam technique to move up through the levels. ebi. in q3 you need to revise reception theory and make much more reference to the text  for q6 you need to learn the csps inside out and make lots of reference to them in your answer  budget,box office,marketing,stars,director etc ... 2) Read  the mark scheme for this assessment  carefully (you'll need your Greenford Google login to access this). Write down the mark you achieved for each question: Q1:1 Q2:1 Q3:2 Q4 0  Q5:2 Q6:2 Where you didn't achieve full marks, write  WHY  you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to he...

Gender representation in advertising

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  1) Find  three  adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post.  Hint:  You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find  three  adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  In the 1950s and 1960s adverts, women were often portrayed as homemakers and caretakers, reinforcing traditional gender roles. They were frequently depicted as being responsible for cooking, cleaning, and taking care of the family. For example, an advert for a cleaning product might show a woman happily cleaning the house while smiling and wearing a perfectly styled outfit. 4) What stereotypes of women can you find in the post-20...

Skittles advert analysis

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                               Skittles advert analysis  1) What  key conventions  of print adverts can you find and what are the  connotations  or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. Picture of the product .Shows how the product looks and what the flavour is. Background refers to the slogan "taste the rainbow" and it is Photoshop into a sky with a rainbow matching the theme The slogan below the product image says taste the rainbow which is physically referring to the sweets itself as its the colours of the rainbow. the colour scheme is rainbow which follows the the product as its building a rainbow. 2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above? ...