1) What is independent cinema and how is it different to Hollywood blockbusters? independent filmmakers or smaller entertainment companies . 2) What is I, Daniel Blake about? Daniel Blake (Dave Johns) is a 59-year-old widowed carpenter who must rely on welfare after a recent heart attack leaves him unable to work . Despite his doctor's diagnosis, British authorities deny Blake's benefits and tell him to return to his job. 3) Who directed I, Daniel Blake and why is this important? Ken Loach, The film stars Dave Johns as Daniel Blake, a middle-aged man who is denied Employment and Support Allowance despite being declared unfit to work by his doctor. 4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience. Film Festival Premieres: The movie was initially promoted by premiering at prestigious film festivals such as the Cannes Film Festival and the Toronto Inte...