Demographics and Psychographics

         Demographics and Psychographics!


1) What information do media companies use to create a demographic profile of their audience?

Media creators use demographic profiles to identify and group their target audience. A demographic audience profile categorises people based on factors such as age, gender, income, education, and occupation.

Demographic Segmentation Defined With 5 Examples - Yieldify
2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?

Customers' wants and purchasing patterns are becoming harder to understand as they have more access to information. Businesses can precisely allocate their marketing resources by using audience profiling, which adheres to the four aforementioned principles.

3) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! 

I think that i'm an explorer as i like to try new things and  i have interest in creativity such as drawing 
and sports such as football and cricket.
And i also think i fit in the mainstreamer category as i really appreciate my family and friends as they are loving a supportive. 


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