Audience Effects Theory 1) Write a definition of a passive audience: Passive: This is the belief that audiences passively consume media material and that these messages have the same effect on everyone. 2) Write a definition of an active audience: Active: This is the more recent and widely held belief that audiences interact with and make intentional decisions about the media they watch. 3) Write a definition of the hypodermic needle theory: The Hypodermic needle theory is a linear communication theory that proposes that media messages are injected directly into the brains of passive audience members. 4) Write down a media product (e.g. TV show, newspaper or videogame) for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification. The first one is done for you IN...
1) What is independent cinema and how is it different to Hollywood blockbusters? independent filmmakers or smaller entertainment companies . 2) What is I, Daniel Blake about? Daniel Blake (Dave Johns) is a 59-year-old widowed carpenter who must rely on welfare after a recent heart attack leaves him unable to work . Despite his doctor's diagnosis, British authorities deny Blake's benefits and tell him to return to his job. 3) Who directed I, Daniel Blake and why is this important? Ken Loach, The film stars Dave Johns as Daniel Blake, a middle-aged man who is denied Employment and Support Allowance despite being declared unfit to work by his doctor. 4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience. Film Festival Premieres: The movie was initially promoted by premiering at prestigious film festivals such as the Cannes Film Festival and the Toronto Inte...
1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band. Arctic Monkeys fans come in all shapes and sizes, ranging from the late teens to the early 30s. They are a mix of men and women. The band has a large following in the United Kingdom, the United States, and many other countries across the globe. Arctic Monkeys’ audience is characterized by passionate and loyal fans, with a deep appreciation for indie rock. The band’s lyrics are insightful and insightful, and the band’s live performances are energetic and dynamic. The band’s unique sound draws in listeners who appreciate the garage rock sound, the post-punk sound, and the indie pop influences of the band. Many fans find out about the band through word-of-mouth, recommendations, or by watching live performances. The early success of the band on streaming platforms and social media has also played a major role in drawing in a younger generation of fans. 2) What aud...
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