Denotation and connotation

 

Denotation:Their is a simple white bubble text with an quote that makes the viewers think and have sympathy and a young boy that looks upset wearing an old shirt sitting next to a sand looking wall.

Connotation:The advert starts of with a simple text mentioning "Dig toilets Not graves" this quote refers to many people dying due to the hygiene rate and not being able to digest in a clean toilet and not being able to have sanitized surroundings.

Analysis:The advert quote refers to sanitation not being present in the boys surroundings and quote means instead of toilets being dug to be used , graves are since people can't digest in a sanitized area and are dying due to infections and the main point of the advert is to make sure the viewer has sympathy and donates to decrease deaths in the future and support the young generation to not go through this.   


HOMEWORK


Denotation:This advert draws attention by showing that drink driving can cause major incidents that can be life changing.

Connotation:The creativity used by a Drive ad campaign revolves around one person's hand and another's face, both of which have cars painted on them. The captured punch then represents the avoidable car crash.This refers to a car crash that could be caused by unconscious behavior of being drunk which could be avoided by just taking a taxi home instead when drunk.

Analysis:The creativity used is to show that how someone that is drunk is driving and due to the unconscious  behavior they eventually crash into another car and can cause life changing injuries which is technically referring to someone being punched in the face due to a disagreement the main point of the advert is that small mistakes can lead to huge impact in someone else future or not making it home safe because of a drunk driver causing  a collision  an innocent driver who has family waiting for them at home may hear the wrong new.MAIN POINT : STOP DRINK DRIVING 
 

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